Growth strategies and scaling of a digital career platform for Blue Color Workers

First, we conducted an audit and restructured the existing performance marketing channels. This strategic realignment made it possible to efficiently manage monthly marketing budgets in the mid-six-figure range in a predictable manner. To further increase marketing efficiency, we introduced a creative iteration process in collaboration with the in-house marketing team. This enabled us to test several ads each week in a structured manner and thus achieve a rapid uplift in the push marketing channels. Another decisive step was the introduction of a new, structured testing database in which cross-channel tests were prepared, prioritized and documented. This database, which we also prepared as a knowledge database, played a key role in the sustainable management of PowerUs' aggressive growth. In the next step, we developed an overarching reporting system to present the performance to various stakeholders such as management, the operational performance marketing team, etc. in an addressee-oriented manner. This enabled a more precise analysis and an explicit understanding of the performance trend and forecasting for all stakeholders - which made a decisive contribution to the realization of the ambitious growth targets.